The Berlin publication becomes one of the first cultural platforms to integrate Universal Profiles, powered by LUKSO, into a live fan experience.
The evening, produced in collaboration with MAC Cosmetics and Campari, brought together creatives, artists, actors and cultural figures for an intimate conversation on femininity, visibility and self-determination in the social media age. Passmann spoke with a disarming mix of seriousness and irony about the scrutiny women in the public eye face, the kind of criticism that is rarely constructive, and the changes she hopes to see across an industry she believes is long overdue a reckoning.
Alongside the book club programme, attendees were invited to create a Universal Profile and claim a Proof of Attendance digital collectable commemorating the evening. Fifteen signed copies of Passmann's book were reserved as incentives for the first attendees to complete the flow. All fifteen were claimed before the night was out.
For most guests, this was a first encounter with the technology. Curiosity gave way quickly once attendees realised the onboarding took under a minute, with none of the wallet setup, seed phrase management or technical friction typically associated with blockchain experiences. The Proof of Attendance collectable issued on the night now lives permanently on each attendee's Universal Profile, a verifiable record of having been in the room.
"It's exciting to see Universal Profiles in the hands of everyday people at a cultural event like this," said Fabian Vogelsteller, Founder of Universal Profiles and LUKSO. "When the technology disappears and what's left is a meaningful moment between an author and her readers, that's when you know you've built something worth using. SLEEK understood that instinctively and brought it to an audience that isn't usually exposed to blockchain technology."
The activation signals a broader shift in how cultural publishers are beginning to think about their relationship with audiences. Rather than gating content or pushing tokens as a commercial product, SLEEK used the technology to deepen an existing cultural moment, letting the book, the conversation and the community remain the focus.
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